Dental on the Bay
Design & Print | Branding & Marketing | Logo Design
Dental on the Bay
Taking the irrational fear out of dental visits with their unique gentle touch, Dental On The Bay provides quality dental care and services with state-of-the-art technology and comprehensive personalised service.
Project: Dental on the Bay
Invited to support the launch of their 2nd clinic located at Marina Bay Sands, we strategically revamped and refreshed their corporate stationery to make a powerful impact and impression at their launch party.
Concept:
The overall design concept was inspired by the interior design of their new clinic. Incorporating wood was a bold new choice for their second clinic as it stood in contrast to the clinical, pristine, white look and feel of their first location.
What We Did:
We reflected this change in the invitations and printed collateral by using a woodgrain effect further enhanced texturally by a curated woodfree rough paper stock. We also introduced waves into the design and textural elements like paper translucency and silver foil stamp to create interest.
To ensure the overall branding remained consistent and to not confuse the overall brand messaging, we strictly retained branding elements such as the colours and logo used for all printed collateral as well as launch decorations and giftbags.